Timeless Traffic: How to Create Evergreen Content That Never Goes Out of Style

Ever feel like your blog content has the lifespan of a mayfly? It’s born, trends for a hot minute, and then fades into obscurity. But some content—the kind we call "evergreen"—has staying power. It remains relevant, drives consistent traffic, and works as a perpetual magnet for new readers. Creating it might seem like a lofty goal, but with the right approach, you can turn your site into a go-to resource for years to come.

Let’s dive into how you can create evergreen content and explore why it’s a game-changer for brands looking to boost their digital footprint and keep that sweet SEO juice flowing.

Why Evergreen Content? Imagine Your Content is the Energizer Bunny

Evergreen content is like that one episode of Friends you can re-watch over and over—it’s always relevant, always relatable. Unlike trendy or newsy pieces that fade fast, evergreen content keeps going, bringing in steady traffic.

Take Moz’s “Beginner’s Guide to SEO.” Published in 2010, it’s still one of the most-read resources on SEO, updated periodically to remain fresh. Why? Because it covers fundamental SEO principles that stay relevant as long as search engines exist. While its initial traffic was probably decent, Moz’s guide has since become a juggernaut, racking up millions of views. Think of evergreen content as an investment in your digital future.

• Businesses that focus on content marketing get three times as many leads as those that don’t.

• Evergreen content can generate up to 77% more organic traffic over time than trend-focused content.

Choosing Topics for Evergreen Content: Think Timeless, Not Trendy

Choosing the right topics is crucial for creating evergreen content that consistently resonates with your audience. Here are some categories that never go out of style:

# 1. Industry Basics  

Focus on foundational knowledge within your industry.

Think back to any “101” guides you might have read. These resources stick because they cater to the perennial beginner’s audience. For example, if you’re in social media marketing, create content around “How to Develop a Social Media Strategy,” “Understanding SEO Basics,” or “Content Marketing for Beginners.” These are topics that will always have value for new readers or business owners looking to understand the basics.

Look at how Neil Patel’s “Complete Guide to Content Marketing” is a classic in the digital marketing space. It breaks down content marketing fundamentals and is structured to stay relevant. Whether someone reads it in 2024 or 2030, the principles remain the same. That’s the beauty of covering the basics.

# 2. How-To Guides and Tutorials

These are the bread and butter of evergreen content. People love learning for which they often turn to the internet to acquire new skills, and they’ll keep coming back to your site if you’ve taught them something valuable.

Evergreen how-to guides (like “How to Start a Blog,” “Tips for Effective Content Creation,” or “How to Measure Marketing ROI”) are invaluable. Pro-tip: Include step-by-step visuals or even infographics. This makes your content more engaging and valuable!

# 3. Lists and Resources

Listicles are easy to digest, fun to read, and timeless. Examples could include “Top 10 Social Media Tools for Small Businesses”, “20 Strategies to Grow Your Online Presence”, or “15 Marketing Tips for Entrepreneurs”. As long as you keep these updated, they will continue to drive traffic.

Example: Being. has an evergreen article titled “10 Social Media Mistakes” Though updated periodically, the majority of tips remain relevant. Being. doesn’t just provide a list but a resource that continually brings in traffic.

Writing Evergreen Content: Tone, Style, and Structure

To keep people engaged, your content needs to be more than just informative—it has to be easy to read and fun. Here’s how to make it happen:

# 1. Keep the Language Simple and Universal  

Take BuzzFeed, for example. Their approachable, often humorous tone keeps readers engaged. While your evergreen content doesn’t need to be BuzzFeed-level funny, using language that’s relatable and free of jargon keeps readers around longer.

Pro Tip: Avoid industry jargon that might confuse new readers. If you have to use it, add a quick definition to keep everyone on board. Aim for clarity and simplicity.

# 2. Make It Scannable

People are impatient online, so structure your content to cater to skim readers. Think bullet points, headers, and short paragraphs. This makes it easier for readers to find the parts they care about, making your content feel more accessible.

SEO Optimization for Evergreen Content: Keep Google in Love

SEO is the magic that keeps your evergreen content visible on search engines, year after year. The better you optimize, the longer your content will drive traffic.

# 1. Focus on Long-Tail Keywords

For evergreen content, focus on keywords with lasting relevance. For instance, “how to use Instagram for marketing” has long-term potential, while “Instagram trends in 2024” will be outdated in a few months.

Research shows that long-tail keywords make up 70% of all web searches, and they’re often less competitive.

# 2. Use Meta Descriptions That Promise Value

Your meta description can be the difference between a click or a pass. Think of it as the front door to your content—if it’s boring, no one will step in. Instead, let it hint at the lasting value you’re offering. For example, “Learn the essentials of creating an effective social media strategy that will grow your audience year-round.”

# 3. Link to Reputable Sources  

Google likes authoritative content. Linking to other relevant pages on your site keeps users engaged and helps search engines understand your site’s structure. Also, link out to reputable sources, as this strengthens your content’s credibility.

Refreshing Evergreen Content: Don’t Set It and Forget It

Evergreen content doesn’t mean “never touch again.” Updating it periodically ensures it remains accurate and authoritative.

# 1. Add New Examples and Stats

Readers appreciate fresh data. Updating statistics annually or adding new examples helps maintain authority.

Imagine you wrote a guide on “Top Email Marketing Tips.” A study might show that 82% of marketers use automation tools now, up from 65% last year. Update that in your article to keep it accurate, and readers will appreciate the effort.

# 2. Revisit Keywords

Keywords evolve. Re-evaluate and add new keywords if search trends shift. Tools like Google Trends or Ahrefs can help track keyword relevance.

Promoting Evergreen Content: A Little Push Goes a Long Way

Even the best content won’t generate traffic on its own. Here’s how to give your evergreen content the exposure it deserves.

# 1. Social Media Channels

Evergreen content is prime for social sharing because it’s always relevant. Create variations for different platforms; for example, create an infographic summary for Instagram or a short video explainer for LinkedIn.

Buffer repurposed one of their evergreen posts, “How to Write a Perfect Blog Post,” into a series of Twitter threads and infographics. The extra push brought them a significant bump in both shares and traffic. 

# 2. Email Newsletters

If you have a mailing list, regularly share your evergreen content in newsletters. Try adding it under a “Back to Basics” or “Resource of the Month” section.

# 3. Guest Posting and Backlink Building

Creating valuable evergreen content increases your chances of getting backlinks. Reach out to industry websites, influencers, or bloggers to feature or link to your content.

Case Study: Smart Blogger published an article on “How to Make Money Blogging” and reached out to influencers and industry sites for backlinks. As a result, the article ranks on Google’s first page and continues to drive traffic years later.

Final Thoughts: Evergreen Content for the Win!

Crafting evergreen content is like building a legacy. It’s one of the best ways to ensure your website enjoys consistent traffic, authority, and growth. By creating valuable resources that resonate with your audience, optimizing SEO, and updating content periodically, you’ll be setting your brand up for long-term success.

Ready to Go Evergreen? Let BEING. Help You!

Want to create content that keeps driving traffic year-round? At BEING, we specialize in crafting powerful, evergreen content that connects with audiences and drives results. Visit our website to explore our services, including content creation, social media management, branding, and web development. Let’s work together to make your brand unforgettable!